MARKETING & MEDIA
Workshop
2019 MPRA
Hosted by Region 2
Tuesday, September 17
Need help perfecting your marketing skills or want to learn of the newest tools to help you achieve your marketing goals? Join MPRA for a workshop with knowledgeable speakers and instructors to help guide you and answer questions on how to take your marketing to the next level.
THANK YOU TO OUR SPONSOR!
SCHEDULE
Check in: 8:30 - 9:00 am
Bigger Than Life! Maximize Your Signage Potential
We see signs every day, but a “great” sign can do more than provide information; it can tell a story, connect with an audience. Gain actionable insights and practical applications that elevate and help maximize your signage potential! The result? Higher visibility and clarity of messaging for your organization in the community you serve. [0.1 CEU pending]
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Presented by Cassandra Atchison - Director of Marketing, Modern Litho and
Spencer Hoogveld – Display Graphic Specialist, Brown Printing
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ROOM A: 9:00 - 10:05 AM
Creative Social Media Content Marketing
Discover the best uses of social media to create organic and engaging content. Which platforms are best for your audience now and in the future? Learn how to create content that will be useful and fun for your audience and how your social media presence can create user-generated content within your community. [0.1 CEU pending]
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Presented by Missy Creed-McFerron – Owner, Dogwood Social and
Sarah Bohl – Social Media Coordinator, Dogwood Social
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ROOM A: 10:20 AM – 11:25 AM
Media Buying - The Power to Target
Today you can reach the right person at the right time who could and should be your customer. You can micro test ad creative and call-to-actions to find what works and you can manage your budget on a whole new level. It’s time you maximize your results and return on investment. [0.1 CEU pending]
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Presented by Colin B. Anthony – Founder, RIG94 | Frontier Media Labs
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ROOM B: 9:00 AM - 10:05 AM
Marketing 101 for Environmental Stewardship and
Sustainability
Parks provide recreational opportunities in nature and the underlying ecosystem services (i.e. clean air and water, stormwater mitigation) that support life. Gain a better understanding of the importance of parks in natural resource conservation and how to communicate this message to your citizens as well as examples and resources for implementation. [0.1 CEU pending]
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Presented by Danielle Fox – Community Conservationist, City of Columbia, MO
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ROOM B: 10:20 AM – 11:25 AM
Lunch: 11:30 - 12:15 pm
Viral Videos, Vlogs & Views - Expand Your Reach
in a Virtual World
Explore how to film, edit, and come up with content to use in your video marketing and advertising campaigns. Video content is one of the most valuable ways you can communicate messages across all social platforms, but how much do I make? How long should it be? What platform should I post my videos on? Discover the necessary tools, tricks, and techniques for filming flawless footage for your digital media! [0.1 CEU pending]
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Presented by Ashlee Morrow – Digital Marketing Manager, Real Moxy Marketing
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ROOM A: 12:15 PM – 1:20 PM
InstaGrowth - How to Grow Your Instagram & Increase Engagement
Instagram is no doubt a platform that needs to be considered in any organization’s digital marketing plan. However, many businesses are stumped when it comes to understanding how to utilize it for their digital marketing efforts and how it differentiates itself from its big brother Facebook. Learn different methods for using Instagram and exactly how to optimize your profile, including what content to post, when to post your content, and how to get followers to engage with your posts! [0.1 CEU pending]
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Presented by Ashlee Morrow – Digital Marketing Manager, Real Moxy Marketing
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ROOM A: 1:35 PM – 2:40 PM
Managing Social Media during a Crisis
Communication during a crisis is critical, and oftentimes organizations don’t recognize a crisis until it is too late. Learn how to develop a social media crisis plan using real life examples of what to do and what not to do. [0.1 CEU pending]
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Presented by Natalie Newville – Marketing Manager, Missouri River Regional Library and
Kenney Newville – Director of Marketing & Research Applications, Vitae Foundation
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ROOM B: 12:15 PM – 1:20 PM
Managing a Small Marketing Budget
Determine ways to manage a small marketing budget while still reaching your intended audience and growing your programs and attendance by exploring low-cost methods of marketing and creating systems to streamline marketing activities. [0.1 CEU pending]
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Presented by Natalie Newville – Marketing Manager, Missouri River Regional Library and
Kenney Newville – Director of Marketing & Research Applications,
Vitae Foundation
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ROOM B: 1:35 PM – 2:40 PM
REGISTRATION
Fill out the registration form at the link below and return it to MPRA with your payment.
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Early Registration SAVE $10.00!!: August 1 - August 30
Regular Registration: August 31 - September 13
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Mail to:
Missouri Park and Recreation Association
The Musco Lighting Building
2018 William Street
Jefferson City, MO 65109-1186
Fax to:
(573) 635-7988
(Credit Cards Only)
E-Mail to:
Or click below to register online.​
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FACILITY LOCATION
THE LINC
1299 Lafayette St
Jefferson City, MO 65101
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Rooms 204. 205, and
President's Suite