Missouri park & recreation association

Building Community Through Communication

Stand out in the crowd by acting human online. It's very easy to fall into the

promotional posts mentality but that's not what creates community. We'll

discuss treating your platforms as conversations with your community, getting creative, and using the insights and analytics to see what's working and what's not. (0.1 CEU)

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Presented by Liz Ogle, Grandview Chamber of Commerce

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ROOM A: 9:00 - 10:05 AM

Different Approaches to Marketing Panel

An interactive panel discussion with industry professionals dissecting recreational marketing tactics for communities of various sizes. Join an engaging, facilitated conversation about the challenges, successes, and different approaches to marketing in parks and recreation. Panelists will share their personal insight and stories as well as answer questions that you have. (0.1 CEU)

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Panelists: Samantha Guinn, Assistant Director of Parks & Recreation, Willard Parks and Recreation

Katelyn Haniford, Recreation manager, Ferguson Parks and Recreation

Liz Ogle, Marketing and Membership Manager, Grandview Chamber of Commerce

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ROOM A: 10:20 AM – 11:25 AM

It is All About the Brand

Take your agency's brand to the next level in 2022. Learn the process of Brand Auditing to enhance your services and strengthen community engagement through branding. Your brand is just as important as your mission statement, take the time to invest in your agency's image without disrupting budget and staff time. (0.1 CEU)

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Presented by Kristina Nemetz, Village of Montgomery

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ROOM B: 9:00 AM - 10:05 AM

The Five W's of Sponsorship Sales

Whether you are novice or black belt in sponsorship and partnership, this session covers the Who, What, When, Why of Sponsorship Sales. Often sponsorship is not just a cash transaction, understand its role in your agency so that you can take it to the next level. Full engagement means increased funding, more champions, and bigger impact. (0.1 CEU)

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Presented by Kristina Nemetz, Village of Montgomery

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ROOM B: 10:20 AM – 11:25 AM

Creating and Using Brand Ambassadors

Brand Ambassadors and Influencers are nothing new in the marketing world, but oftentimes non-profits and government entities don't know how to create a partnership with them. Natalie and Kenney have been creating Brand Ambassadors with their agencies for years, and have seen a great deal of growth in the brand recognition. Find out how you can, too! (0.1 CEU)

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Presented by Natalie Newville, Missouri River Regional Library and Kenney Newville, Newville Consulting

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ROOM A: 12:15 PM – 1:20 PM

Swipe Right on This Workshop!

An interactive, fast-paced, speed-dating-style, facilitated workshop allowing participants to share ideas, get feedback on materials, and ask questions to other professionals. Bring along any previously created work (Brochures, Flyers, TikToks) that you are proud of or you'd like some constructive criticism on. Also bring any past experiences that you can share with others, as well as future ideas that you are currently brainstorming! (No CEU)

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Presented by Joseph Seastrom, Ferguson park and Recreation

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ROOM A: 1:35 PM – 2:40 PM

Lessons Learned: Thriving As a Small Marketing Team

When you are a one- or two-person marketing team, you have to build a toolbox of time-saving tricks that allow you to complete that to-do list without losing your mind. Small but mighty teams can thrive, promoting programs and events for their agency by utilizing branding to make their lives easier. (0.1 CEU) 

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Presented by Katie Garrett, Fox Valley Park District

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ROOM B: 12:15 PM – 1:20 PM

Set Your Agency Up For Success: Plans and Guides You Need Now

It can be difficult to know where to start when marketing all the programs and special events for your agency. Set yourself and your agency up for success by building some fundamentals - a marketing plan, a branding guide, and an audience analysis to demystify the marketing and promotion process. (0.1 CEU)

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Presented by Katie Garrett, Fox Valley Park District

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ROOM B: 1:35 PM – 2:40 PM